Hazbin hotel?

[D3TTOL]

So I've seen a bunch of stuff on 9gag and my news feed regarding this thing.
A LGBT adult cartoon revolving around a rehab center that is a hotel? I'm not sure what to make of it.
Have not watched it but there's a lot of love and hate for it from each side of the spectrum.

 

[Jaeson365]

Looks like a cute indie series hey - haven't watched the pilot but I do support the initiative (I think).